راهنمای نهایی بازاریابی ورزشی Book Name: THE ULTIMATE GUIDE TO SPORTS MARKETING Aouthrs: Stedman Graham , Lisa Delpy Neirotti , Joe Jeff Goldblatt Paperback: 322 pages Language: English Code: SPO01 Size: 3.7 MB PART 1 THE ROLE AND SCOPE OF SPORT EVENTS 1 Understanding the Sport Industry,the Players, and Opportunities 3 Appreciating the History and Variety of Sport Events 5 The Starting Blocks 12 Personality, Lifestyle, and Work ...