تعداد صفحه : 2December 2004 Sales and marketing management Lessons From Retail Why managers need to reevaluate how they train their sales staffs By Michael Schrage A famous consumer electronics chain store has made a major sales training shift. The rate of employee turnover combined with the rate of new product introductions meant that a dwindling proportion of salespeople would have superior product knowledge. The conclusion Give up on traditional sales training. Instead invest in ...