BEHIND MARKETINGS WOES: Marketing is ripe for a revolution because its failures are so apparent. Everybody--stockholders, directors, CEOs, customers, the government--is angry because marketing, which should be driving business, doesnt work write marketing executives Kevin Clancy and Robert Shulman. One of the most important reasons for this breakdown is that research is not working because of flaws in its basic premises. پشت پرده مشکلات بازاریابی : بازاریابی ...